BamCayetano
This project focused on creating a high-converting landing page for ClearFlow Plumbing. The design highlights trust, speed, and clarity, making it easy for homeowners to book plumbing services with confidence.
The Challenge
ClearFlow needed a modern landing page that:
• Communicated trust and reliability at first glance
• Showed social proof through ratings and testimonials
• Reduced friction in booking a service online
• Worked seamlessly across desktop and mobile
The Approach
Wireframing & Layout
• Built a 12-column responsive grid to ensure clean hierarchy across devices.
Branding & Visuals
• Developed a fresh palette of blues, greens, and neutrals to balance professionalism with approachability.
Copywriting
• Focused on clear, benefit-driven messaging like “Plumbing Fixed Fast, Done Right, and Priced Fair.”
Conversion Elements
• Added strong CTAs, trust badges, and testimonials to increase booking confidence.
Mobile-first Design
• Optimized buttons, spacing, and text for quick readability and tap-friendly navigation.
Final Outcome
The final design delivered:
• A streamlined user journey from headline to booking
• Strong social proof with a 4.9/5 customer rating showcased
• A clear “How It Works” section with step-by-step guidance
• Consistent brand voice and polished visuals
Reflection
This project was a deep dive into service-based landing page optimization. By focusing on clarity, credibility, and simplicity, the design makes it easy for users to take action and positions ClearFlow Plumbing as a trusted local service provider.
Tools Used:
